Build Your Business (By Design) — and Actually Love Your Business Again

If you’re tired of feeling like your business is duct-taped together with every random tip you find on YouTube, blogs, or TikTok... you're not alone.

Building a sustainable, scalable online business isn’t about chasing trends or duct-taping "hacks" together — it’s about designing a business that works for you.

That’s where Business By Design (aka BBD) comes in — a proven system created by my mentor, James Wedmore, that helped me go from “YouTube hobbyist” to running a real, revenue-generating business... without selling my soul to the algorithm gods.

In this post, I’m giving you the inside scoop on why Business By Design is different, how it’s transformed not just my business but my entire approach to entrepreneurship, and how you can get access to my exclusive YouTubify Your Business By Design bonuses when you enroll through my link.

(Spoiler: I’m basically handing you a shortcut to creating a scalable business that brings you leads and sales on autopilot — even if your YouTube channel is tiny right now.)

Disclosure:  Because BBD has had such an impact on my business (and my life tbh), I decided to become an affiliate for. That means, if you decide to join BBD through my link, I may earn a commission.

What is Business By Design by James Wedmore?

At its core, Business By Design is a complete online business-building system that shows you how to create, sell, and scale your digital offers (like courses, memberships, and coaching programs) in a way that feels intentional, strategic, and actually fun.

Unlike traditional "just hustle harder" business advice, BBD gives you a full ecosystem:

• Business Model Design: Craft a digital business around your life, not the other way around.

• Systems and SOPs: Create streamlined workflows that free you from constant chaos.

• Mindset and Leadership: Step into being the CEO your business needs — not just the employee wearing 14 hats.

• Marketing and Sales: Launch and sell your offers without sleazy tactics or endless posting.

• Team Building: Grow a lean, mean support team without turning into the world’s most exhausted manager.

James calls it “building your business by design, not by default.”

And let me tell you — once you operate from design, everything changes. (Including your energy, your income, and the way you look at your calendar.)

✨ Bonus Alert:
When you join BBD through my affiliate link, you’ll also get my YouTubify Your Business By Design Bonus Bundle — including my YouTube Funnel Accelerator Workshop ($1200 value!) to fast-track your lead gen with YouTube, no ads or awkward dance trends required.

All that to say, Business By Design (BBD) is an online business-building program created by James Wedmore that teaches entrepreneurs how to design, launch, and scale digital products intentionally, using proven systems, streamlined workflows, and a scalable marketing framework.

Why Traditional Business Advice Falls Short

Let’s be real for a second:
If "just work harder" was solid business advice, we’d all be billionaires sipping margaritas on the beach by now. 🍹

The truth?
Most traditional business advice out there is painfully tactical and wildly disconnected. You’ll find endless tips on SEO, email marketing hacks, viral video trends — but nobody hands you a full, cohesive blueprint for actually building a business that supports your life (instead of swallowing it whole).

That’s why so many entrepreneurs (maybe even you) end up stuck:

• Juggling a million disconnected strategies

• Chasing shiny objects without a clear plan

• Burning out because "just post more!" is not a growth strategy

• Making some sales... but feeling like the next ones are always an exhausting scramble

What’s missing is an actual design for how everything fits together.

Business By Design isn’t just "another marketing course."
It’s the missing blueprint that pulls your business pieces together — your mindset, your offers, your marketing, your systems... into a scalable, sustainable engine.

(And trust me, when you have an actual engine running behind you instead of just a hamster wheel... your business feels completely different.)

Why do most entrepreneurs struggle to grow their business?
Most entrepreneurs struggle because they focus on disconnected tactics (like social media hacks or SEO tips) without a clear, intentional business design that integrates mindset, systems, marketing, and scalable offers.

Core Principles of Business By Design

Business By Design isn't about building a Frankenstein’s monster of random strategies.
It's about building a business on purpose, around a few non-negotiable pillars:

1. Design Your Business Model Intentionally

Instead of copying what random “gurus” are doing, you’ll create a business model that fits your goals, your lifestyle, and your passions. Whether you want a membership, a signature course, or a one-to-many coaching program, BBD shows you exactly how to map it out.

💡 My Bonus Tip:
When you join BBD through my link, you’ll also get my YouTube Funnel Blueprint — so you can weave your offers directly into your YouTube content from day one.

2. Build Scalable Systems and Processes

No more reinventing the wheel every time you launch, post, or sell.
BBD hands you detailed SOPs (Standard Operating Procedures) so you can streamline content creation, lead generation, launches, and fulfillment... without feeling like you’re drowning in busywork.

And yes, you’ll be able to delegate like a boss, even if your "team" is just you and a part-time VA for now.

3. Align Mindset and Leadership with Your Business Goals

You can have the best marketing funnel in the world... but if your mindset’s stuck in fear, hustle, or “I’m not good enough...” you’ll sabotage yourself.
BBD builds in the mindset and leadership habits you need to step fully into your CEO role.

(Hint: You don’t need another time management hack. You need the identity of the person who already runs a thriving business.)

4. Create a Customer Journey That Converts and Retains

BBD helps you design strategic customer journeys... not just random content.
You’ll map out how strangers find you, why they stick around, and what makes them eagerly say YES to your offers.

No more "post and pray" marketing. No more wondering if your launch will flop. You’ll have a system that works even when you’re sleeping or at Target buying snacks.

What are the core pillars of Business By Design?

The core pillars of Business By Design include intentional business model creation, scalable systems and processes, mindset and leadership alignment, and strategic customer journey design.

How Video Brand Academy Embodies Business By Design (And How You Can YouTubify Your BBD Journey) 

At Video Brand Academy, we're not just fans of Business By Design...
We live it, breathe it, build with it.

When I first stumbled into the online business world, I had a YouTube channel, a lot of ideas, and no real roadmap. (Honestly, I was duct-taping strategies together and hoping for the best... maybe you can relate?)
BBD handed me the blueprint I didn’t even know I was missing — and it completely changed how I run my business today.

Here’s how we’ve YouTubified the BBD principles at Video Brand Academy:

Meredith’s YouTube Funnel System

Inside BBD, you’ll learn how to create intentional customer journeys... but if you’re serious about YouTube, I take it a step further.

In my YouTube Funnel System (part of my exclusive BBD Bonuses), you’ll learn how to turn casual YouTube viewers into warm, ready-to-buy leads... without paid ads, webinars, or non-stop pitching.

You’ll get access to the exact blueprint I used to build a “set it and forget it” funnel that sells my programs 24/7... while I’m sleeping, hiking, or just binge-watching Netflix. (Balance, baby.)

Monetize Before You Make It (for YouTubers)

One of the key mindshifts from James Wedmore’s teachings is Monetize Before You Make It — and this is huge if you’re building a YouTube-centered business.
Instead of waiting for a "perfect" audience or 100k subscribers, you'll create your offer first... and use your content to drive sales while you're still growing.

That’s the philosophy I teach inside my 90 Days to 1k Bootcamp — another one of the bonuses you’ll get when you enroll in BBD through me.

Because guess what?
You don’t need a massive audience.
You need a strategic plan.

How does Video Brand Academy apply Business By Design principles?

Video Brand Academy applies Business By Design principles by teaching entrepreneurs how to use YouTube as a lead generation and sales funnel platform, focusing on intentional content, scalable systems, and early monetization strategies.

Bonus Time: YouTubify Your Business By Design with Meredith's Exclusive Bonuses

When you join Business By Design through my link, you won’t just get access to James' life-changing program...
You’ll also get over $4,785 worth of bonuses crafted specifically for creators who want to YouTubify their business growth.

Here’s what you’ll unlock:

🎯 YouTube Funnel Accelerator — Live Workshop ($1200 Value)
Build your evergreen sales funnel live with me... even if your channel is small (or brand new).

📈 YouTube Funnel Blueprint ($299 Value)
Step-by-step system for baking your offers into your YouTube content... so your videos generate leads on autopilot.

🚀 90 Days to 1k Subscribers Bootcamp ($299 Value)
Trigger the YouTube algorithm without posting daily, hiring a video editor, or selling your soul to Reels and TikToks.

🎬 Video Editing Made Easy ($299 Value)
Learn to create polished YouTube videos fast — or hand the system over to your VA. Either way, your videos are about to look way more pro.

👯‍♀️ BBD Insider Secrets Monthly Meetups (Over $2,388 Value)
Get live monthly strategy calls with me through the end of the year — plus private trainings on everything from thumbnails to list-building — so you’re actually implementing what you learn.

🎟️ BBD Live Meetup!
If you come to James' BBD Live event in Decemberish... we’re having an IRL YouTubified hangout! (Optional, but super fun.)

💬 1:1 Strategy Session with Meredith ($300 Value)
Customize your Business By Design plan to work with your YouTube goals.

✨ And yes — all of this stacks on top of everything you get inside BBD.

🛎️ Important:
These "YouTubify" Bonuses are ONLY available if you join BBD through my affiliate link. (Think of it like getting a VIP backstage pass to your business’s transformation.)

Why James Wedmore Is the Mentor You Actually Need

Let's face it... the internet is stuffed with “business coaches” who barely know how to pay their own electric bill.
James Wedmore is a different story.

He’s been in the game for over 17 years, running a multi-million dollar online education business.
More importantly, he’s mastered the art of building a scalable, sustainable business — the kind that doesn’t burn you out or demand you trade your freedom for a few extra sales.

Here’s what sets James apart:

⭐ Proven Expertise
James built his success using the exact frameworks he teaches in Business By Design. No hype, no fluff... just a well-oiled business engine.

⭐ Holistic Mentorship
It’s not just about marketing tactics. It’s about scaling with systems, leading with confidence, and operating from a mindset of abundance instead of scarcity.

⭐ Ongoing Support
Between live coaching calls, a certified coaching team, and an incredibly active community, you’re not left alone to “figure it out” after you enroll.

⭐ Real Transformation
BBD students don’t just learn strategies. They experience complete mindset shifts — from overwhelmed and stuck to calm, focused, and scaling.

If you're serious about building a business that you actually like waking up to every day... James Wedmore is the mentor you want in your corner.

And if you want a mentor who "gets" YouTube specifically?
That’s where I come in with your YouTubify Your Business By Design bonuses.

Who is James Wedmore?

James Wedmore is an experienced digital entrepreneur and business mentor who teaches entrepreneurs how to build scalable online businesses through his flagship program, Business By Design.

How to Get Started with Business By Design (And Lock In Your YouTubify Bonuses)

If you're even halfway excited reading this, let me tell you... it only gets better when you’re actually inside Business By Design.

Here’s how to get started:

1. Enroll in Business By Design
BBD only opens for enrollment once a year — usually in May or June. Make sure you're on the waitlist, or if doors are open now, grab your spot through my affiliate link.

2. Forward Your Receipt
After you enroll, just forward your confirmation email to [email protected] so we can hook you up with your YouTubify Your BBD bonuses.

3. Dive In and Take Action
Start working through the BBD modules (there are six core modules plus bonus trainings) and map out your intentional business design... with my YouTube-specific bonuses alongside it to fast-track your success.

4. Let’s Grow Your Business by Design
Join my private calls, get your YouTube funnel built, and watch how much faster things click when you have the right plan, the right coach (James), and the right support (me).

You are literally one decision away from transforming your business into a real, scalable machine... not just a side hustle with a dream board.

Bonus Tips: How to Apply BBD to Your YouTube Growth Strategy

Since YouTube is our jam around here, let’s quickly connect some dots:

🎥 Align Your Content with Business Goals
Every video should either grow awareness, nurture your audience, or lead them closer to your offer. (No random "day in the life" vlogs unless they’re strategic.)

🎥 Create Repeatable Systems
Use templates for planning, filming, editing, and uploading — so publishing videos doesn’t eat your life.

🎥 Automate Your Funnel
Tie your YouTube videos into lead magnets, email sequences, and offers. Make sure your call-to-actions aren't just "subscribe"... but lead viewers toward taking the next step.

🎥 Focus on Metrics That Actually Matter
Don’t obsess over views. Watch your click-through rates, average view duration, list growth, and conversions instead.

🎥 Use Storytelling and Relatable Content
People don’t buy from "brands." They buy from humans they trust. Tell your story. Be relatable. Connect.

Conclusion: It’s Time to Build the Business (and Life) You Actually Want

If you take away anything from this post, let it be this:
You don’t have to hustle harder. You don’t have to "wait until you’re ready."
You don’t have to post on social media 17 times a day and pray for miracles.

You can design your business on purpose... starting today.

Business By Design is the framework.
YouTubify Your Business By Design bonuses are the shortcut.
You are the secret sauce.

Are you ready to build a business that feels sustainable, scalable, and actually fun again?

👉 Join Business By Design here and let’s YouTubify your journey together.

(Your future CEO self is going to thank you.)

Business By Design FAQ

What is Business By Design?
Business By Design is a comprehensive online program by James Wedmore that teaches entrepreneurs how to build and scale digital businesses intentionally, covering mindset, marketing, sales, systems, and leadership.

How does Business By Design help with YouTube marketing?
BBD teaches strategic customer journey design and offer creation, which, when combined with YouTube content strategies, can drive organic traffic, build email lists, and generate consistent sales.

What bonuses do I get if I join Business By Design through Meredith Marsh?
You’ll receive exclusive YouTubify Your BBD bonuses including the YouTube Funnel Accelerator Workshop, Funnel Blueprint, 90 Days to 1k Bootcamp, video editing training, private strategy sessions, and monthly insider calls.

Is Business By Design good for beginners?
Yes, BBD is designed for beginners and experienced entrepreneurs alike, providing a step-by-step framework to build a scalable, intentional business model.

👉 Ready to Join me inside Business By Design? Use this link here and let’s YouTubify your journey together.